boral - Who we are

The company BORAL GmbH was founded in 1967 as a family company by CEO Dr. Henry Elmenhorst. The business purpose was at first the distribution of laboratory glassware in borosilicate glass. The range has been expanded rapidly to technical glass for the home appliance industry and household glassware, also made of borosilicate glass. 

Later, the position in the European domestic appliance industry expanded by the inclusion of other components for white goods, such as solenoid valves, wiring harnesses, motors, etc. These are manufactured and distributed today in other European countries and the Far East by joint ventures and associated companies and contribute significantly to the strong position of our industry glasses within and outside Europe. 

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Today BORAL a global player: The company is one of the two major distributors of blown and pressed borosilicate glass for industry and household in Europe. In addition to the industrial glass the field of household goods is a rapidly growing segment of our company. In the non-glass area, among other things, cooking, baking, vacuum flasks, basketry, storage and filing systems, waste systems, washing systems, ladders, gifts, home / office, bathroom and garden / leisure / barbecue products contribute to the growing segments. BORAL is a very international company, as demonstrated clearly by our export share of over 70% and our import share of almost 60%.

Because of our global sourcing network we are expert in the development, production and realization of our customer's product ideas for machine or hand-made glasses in a smaller series production.

A large stocked warehouse of over 10,000 square feet in our facilities at Rosbach near Frankfurt/Main allows us maximum flexibility and quick delivery times.

The household-glasses are manufactured in our own assembly lines at our facility in accordance with customer requirements with colored fixtures, packaging, pricing, etc.

Our partner of choice in this area is DURAN® Consumer Glass produced by DWK Life Sciences. Marked with Schott DURAN® we rely on products with extraordinary features and unsurpassed quality Made in Germany.

Our philosophy

As an industry partner to the world's leading manufacturer of borosilicate glasses, we supply many leading manufacturers of white goods worldwide and the major European retail groups. To be a partner for the industry means for us to fulfill the highest quality standards. A high degree of responsibility is an integral part of our philosophy.

The guidelines of the BORAL GmbH:

  • Maintaining highest quality of our products
  • Good, fast and reliable business transactions
  • Targeted selection of our suppliers to guarantee unrestricted quality assurance
  • Frequent communication with our customers, to respond specifically to their needs
  • Use of materials of the highest quality
  • Ongoing development of our product range
  • In-house processing and final quality control at our own site in Rosbach near Frankfurt am Main
  • Maximum flexibility and short delivery times due to large stocked warehouse



  • Bosch-Siemens Hausgeräte
  • Miele
  • LG
  • Samsung
  • Daewoo
  • Philips


  • REWE-Gruppe
  • Metro-Gruppe
  • tegut...
  • COOP Schleswig-Holstein
  • Wenco
  • Carrefour
  • Auchan
  • Leclerc
  • Melitta
  • Migros
  • COOP Skandinavien
  • Hedengren Finnland

Boral GmbH brochure